Women in Politics Schedule - Track 2: Political Careers

Designed for women and men who seek careers in the ‘business’ of politics. Consider earning a living as a campaign manager, political consultant, pollster, or fundraiser for women candidates. All pertinent topics will be covered, including campaign strategy, polling, fundraising, voter outreach, legal issues, accessing resources, putting together a campaign plan. (Applicants must complete online registration form.)

Thursday, March 17, 2005 – 5:00 pm – 7:00 pm

Participant arrival and registration

Welcome reception

Friday, March 18, 2005 – 7:30am – 6:30 pm

Welcome Remarks and Overview of the Campaign School
Ginny Douglas, California Executive Director, The WISH List

The 2005-06 National & Regional Political Environment
How It Will Affect the Campaign - Bob Carpenter, Vice President, American Viewpoint

Begin Building the Campaign Strategy - Research, Polling, Demographics, Targeting, Issues
Bob Carpenter, Vice President, American Viewpoint

Putting Together a Winning Campaign Plan and Team: The Strategy and the People to Carry it Out.
Lisa Sherman, Chief of Staff, U.S. Representative Susan A. Davis

Lunch Presentation - The Important Task of Writing the Campaign Plan
Dan Schnur, Partner, CommandFocus

Keeping it Legal! - What You Need to Know About the Law
Pamela Lawton Wilson, Partner, Sullivan, Wertz, McDade & Wallace

Fundraising 101 - Major Contributors -Finance Committee and One-on-One Fundraising
Nancy Bocskor, President, Nancy Bocskor Company

Fundraising 101 - Other Contributors -- Events and Direct Mail and Writing the Finance Plan
Nancy Bocskor, President, Nancy Bocskor Company

Building a Business to Go Out of Business: Setting Up the Campaign Office and Operations, Drafting the Campaign Budget
Lisa Sherman, Chief of Staff, U.S. Representative Susan A. Davis

Saturday, March 19, 2005 7:30am – 3:00 pm

Getting Your Message to the Voters Direct Mail, Phones, GOTV, Earned and Paid Media
Tony Malandra, President, Communications Campaigns

New Innovations -- Effective Use of the Internet
Art Castanares
President/CEO, CornerStone Strategies

Wrap-up Panel Discussion- Overcoming Barriers and Finding Resources and Support for your Candidate
Ginny Douglas, California Executive Director, The WISH List; Mindy Tucker Fletcher, Marian Bergeson Excellence in Public Service Series; Roselyn O’Connell, Former Candidate for U.S. Congress; Lisa Sherman, Chief of Staff, Congresswoman Susan Davis; Debbie Walsh, Director, Center for American Women & Politics

Leadership Luncheon and Certificate Ceremony at Sheraton

*Breakfast, lunch and snacks will be provided